Video Advertising Platforms
YouTube Ads (via Google Ads)
Best for: Brand storytelling, product demos, how-to content
Formats: Skippable and non-skippable ads, bumper ads, video discovery
YouTube reaches over 2 billion logged-in users monthly and is the second-largest search engine globally.
OTT & Streaming Ads (Hulu, Netflix, Amazon Prime)
Best for: High-quality video campaigns, big-budget branding
Formats: In-stream ads, banners, branded integrations
OTT (Over-the-Top) ads are growing fast as more users move away from traditional cable.
4. Display & Programmatic Advertising Platforms
Google Display Network (GDN)
Reach: Over 2 million websites and apps
Best for: Brand awareness, retargeting, reach
Programmatic Platforms (DSPs)
Platforms: The Trade Desk, MediaMath, AdRoll
Best for: Automated, large-scale ad buying across websites, apps, and video platforms
Programmatic advertising uses AI to deliver ads to the right user at the right time in real-time bidding (RTB) environments.
5. E-Commerce Advertising Platforms
Amazon Ads
Best for: Product-based businesses, retail brands, sellers on Amazon
Formats: Sponsored products, display ads, video, and brand stores
Amazon Ads reach users at the point of purchase, making it incredibly effective for conversions.
Shopify, Etsy, Walmart Marketplace Ads
Offer internal ad platforms to promote products directly to buyers within the ecosystem
6. Email Marketing Platforms (with Ad Capabilities)
Platforms: Mailchimp, Klaviyo, HubSpot
Best for: Retargeting, customer nurturing, personalized promotions
Some platforms allow integration with Google, Facebook, or SMS ads directly from your email campaigns.
7. Affiliate & Influencer Advertising Platforms
Platforms: Impact, ShareASale, Upfluence, Aspire
Best for: Performance-based marketing, brand awareness, social proof
You partner with affiliates or influencers who promote your product and earn commission per sale or action.
Which Platform Should You Choose?
That depends on your:
Audience – Where do they spend their time?
Goals – Awareness, traffic, leads, or sales?
Budget – Some platforms require higher investment (e.g., YouTube, OTT)
Industry – B2B or B2C? Retail or services?
Creative resources – Do you have videos, graphics, or just text?
Most businesses benefit from a multi-channel approach — combining platforms like Google Ads, Meta Ads, and email marketing to cover all stages of the buyer journey.
Final Thoughts
The world of advertising platforms is constantly evolving, but one thing remains the same: your audience is online — and so should your brand.
Choosing the right advertising platform can make all the difference between wasted budget and measurable results. Whether you're just getting started or scaling up, there's a platform tailored to your needs.
Need Help Choosing the Right Ad Platform?
We specialize in creating custom digital advertising strategies across platforms like Google, Meta, YouTube, LinkedIn, and more.
